R2 Copy Blog

At my firm we’re pretty transparent about finding the right solutions for clients, even when it’s not in our best financial interest to recommend, say, social marketing over a print ad campaign. I can’t tell you how many times I’ve bristled in meetings when the president of our company says, “ads aren’t working now.”
But then [...]

I have written dozens of ad campaigns for resort real estate clients. I’ve been proud of all of them for the most part. But even when the campaigns prove extremely successful for my clients, I often experience an incomplete feeling. You see, when we write ad campaigns, we advertising folk look to connect with our [...]