R2 Copy Blog

I have written dozens of ad campaigns for resort real estate clients. I’ve been proud of all of them for the most part. But even when the campaigns prove extremely successful for my clients, I often experience an incomplete feeling. You see, when we write ad campaigns, we advertising folk look to connect with our [...]

Now is the perfect time to plan for the new year—for the new economy. Because when the market returns, relevance will be king. In other words, you’ll need to be relevant to your customers.