Creative Director & Copywriter
The following blog was originally written for Primal Creative, a boutique started by me and an amazing designer named Chris Jones. Follow primal at primalcreative.com/thoughts
I had the opportunity to chat recently with Ron Fisher, former Creative Director at BBDO in Atlanta and one of the principals at Hutcheson Schutze, a now legendary creative shop.
Ron is [...]
For Pete’s Sake, Let’s Make The Work Interesting, Shall We?
At my firm we’re pretty transparent about finding the right solutions for clients, even when it’s not in our best financial interest to recommend, say, social marketing over a print ad campaign. I can’t tell you how many times I’ve bristled in meetings when the president of our company says, “ads aren’t working now.”
But then [...]
I have written dozens of ad campaigns for resort real estate clients. I’ve been proud of all of them for the most part. But even when the campaigns prove extremely successful for my clients, I often experience an incomplete feeling. You see, when we write ad campaigns, we advertising folk look to connect with our [...]
When we creatives talk about our work, we tend to throw the word “passion” about freely. This past week, I got a lesson in what passion truly means.
My firm had the opportunity to create a fund-raising campaign for Safe Harbor, a safe haven for victims of domestic violence in upstate South Carolina. I was charged [...]