Creative Director & Copywriter
Recently, I had the opportunity to write an annual report and a series of posters for the Wounded Warrior Project, an organization whose purpose is simply to honor and empower severely wounded warriors who served in Afghanistan and Iraq.
The impetus of the organization is the inarguable virtue of its cause. It enjoys support from the [...]
Okay, by now you’ve read countless opinions and infinite blogs as to why marketers should continue to spend in a downturn. Historically, brands that spend in a downturn capture marketshare. Yada yada yada. Blah blah blah.
So here we are, closer to the end of this mess than the beginning. In the midst of all [...]
For years, my approach to writing for the Web was a lot like other writers who grew up in print advertising. Mostly, it consisted of placing brochure ware on a site. I was happy. Clients were happy. And life went on. But while I wasn’t looking, the Web changed the way we communicate, the way [...]
For Pete’s Sake, Let’s Make The Work Interesting, Shall We?
At my firm we’re pretty transparent about finding the right solutions for clients, even when it’s not in our best financial interest to recommend, say, social marketing over a print ad campaign. I can’t tell you how many times I’ve bristled in meetings when the president of our company says, “ads aren’t working now.”
But then [...]
I have written dozens of ad campaigns for resort real estate clients. I’ve been proud of all of them for the most part. But even when the campaigns prove extremely successful for my clients, I often experience an incomplete feeling. You see, when we write ad campaigns, we advertising folk look to connect with our [...]