Creative Director & Copywriter
The following blog was originally written for Primal Creative, a boutique started by me and an amazing designer named Chris Jones. Follow primal at primalcreative.com/thoughts
I had the opportunity to chat recently with Ron Fisher, former Creative Director at BBDO in Atlanta and one of the principals at Hutcheson Schutze, a now legendary creative shop.
Ron is [...]
I recently had the pleasure of working on a series of videos for the Greenville, S.C. AAF promoting the upcoming Addy Awards. A friend of mine told me the video was genius. Well, let’s give 99% of the creative credit to the folks at Apple. The truth is a deadline was looming and I was [...]
Okay, by now you’ve read countless opinions and infinite blogs as to why marketers should continue to spend in a downturn. Historically, brands that spend in a downturn capture marketshare. Yada yada yada. Blah blah blah.
So here we are, closer to the end of this mess than the beginning. In the midst of all [...]
For years, my approach to writing for the Web was a lot like other writers who grew up in print advertising. Mostly, it consisted of placing brochure ware on a site. I was happy. Clients were happy. And life went on. But while I wasn’t looking, the Web changed the way we communicate, the way [...]
For Pete’s Sake, Let’s Make The Work Interesting, Shall We?
At my firm we’re pretty transparent about finding the right solutions for clients, even when it’s not in our best financial interest to recommend, say, social marketing over a print ad campaign. I can’t tell you how many times I’ve bristled in meetings when the president of our company says, “ads aren’t working now.”
But then [...]
I have written dozens of ad campaigns for resort real estate clients. I’ve been proud of all of them for the most part. But even when the campaigns prove extremely successful for my clients, I often experience an incomplete feeling. You see, when we write ad campaigns, we advertising folk look to connect with our [...]
When we creatives talk about our work, we tend to throw the word “passion” about freely. This past week, I got a lesson in what passion truly means.
My firm had the opportunity to create a fund-raising campaign for Safe Harbor, a safe haven for victims of domestic violence in upstate South Carolina. I was charged [...]
Now is the perfect time to plan for the new year—for the new economy. Because when the market returns, relevance will be king. In other words, you’ll need to be relevant to your customers.