Creative Director & Copywriter
The following blog was originally written for Primal Creative, a boutique started by me and an amazing designer named Chris Jones. Follow primal at primalcreative.com/thoughts
I had the opportunity to chat recently with Ron Fisher, former Creative Director at BBDO in Atlanta and one of the principals at Hutcheson Schutze, a now legendary creative shop.
Ron is [...]
Okay, by now you’ve read countless opinions and infinite blogs as to why marketers should continue to spend in a downturn. Historically, brands that spend in a downturn capture marketshare. Yada yada yada. Blah blah blah.
So here we are, closer to the end of this mess than the beginning. In the midst of all [...]
Hi and thanks for dropping by my new Web site. I’ve stripped away the pretense, the philosophy and much to my indignation, the flash animation. I’m told the search engines will like me better now. I guess we’ll see. What’s left are unadorned samples of my work as a copywriter and creative director for your [...]
I have written dozens of ad campaigns for resort real estate clients. I’ve been proud of all of them for the most part. But even when the campaigns prove extremely successful for my clients, I often experience an incomplete feeling. You see, when we write ad campaigns, we advertising folk look to connect with our [...]
When we creatives talk about our work, we tend to throw the word “passion” about freely. This past week, I got a lesson in what passion truly means.
My firm had the opportunity to create a fund-raising campaign for Safe Harbor, a safe haven for victims of domestic violence in upstate South Carolina. I was charged [...]
I’m not a techy. Never have been. I’m a proud late adapter. In the realm of rapidly evolving technology, I consider myself an “Every Man.”
But the last couple of years, it’s struck me that the Internet is beginning to live up to the high aspirations we Every Men had for it during the boom of [...]
Now is the perfect time to plan for the new year—for the new economy. Because when the market returns, relevance will be king. In other words, you’ll need to be relevant to your customers.
For those of you expecting to see me unclothed, sorry to disappoint. Take my word for it though, we’re both better off this way.
My reference is to nakedness is how I feel when I write anything personal, or more accurately, anything that isn’t advertising or marketing copy. One of my greatest dreads is the employee [...]