Creative Director & Copywriter
I recently had the pleasure of working on a series of videos for the Greenville, S.C. AAF promoting the upcoming Addy Awards. A friend of mine told me the video was genius. Well, let’s give 99% of the creative credit to the folks at Apple. The truth is a deadline was looming and I was [...]
For years, my approach to writing for the Web was a lot like other writers who grew up in print advertising. Mostly, it consisted of placing brochure ware on a site. I was happy. Clients were happy. And life went on. But while I wasn’t looking, the Web changed the way we communicate, the way [...]
For Pete’s Sake, Let’s Make The Work Interesting, Shall We?
At my firm we’re pretty transparent about finding the right solutions for clients, even when it’s not in our best financial interest to recommend, say, social marketing over a print ad campaign. I can’t tell you how many times I’ve bristled in meetings when the president of our company says, “ads aren’t working now.”
But then [...]