Social Media vs. Print Strikes A Nerve.
I recently had the pleasure of working on a series of videos for the Greenville, S.C. AAF promoting the upcoming Addy Awards. A friend of mine told me the video was genius. Well, let’s give 99% of the creative credit to the folks at Apple. The truth is a deadline was looming and I was told to write something we could produce inexpensively and “preferably against a white background.”
Everyone knows the recession weighed heavily on advertising the past year. I simply wanted to do something that reflected our collective experiences in 2009 without being a downer. Seemed to me a discussion between new media and traditional media would make for pretty good fodder. I worked with designer Chris Jones of Popcorn Initiative, and by the next morning, a campaign was born.
To my pleasant surprise, Tweeters started picking up on the campaign. Even more surprising, most were proponents of print media who saw the beleaguered character in the first spot as their champion. That was never my intention, but print does make a valid point. As you’ll see in the remainder of the series, (I’ll post them as they’re complete) no medium was safe from attack.
Major kudos to Williams Evans for once again jumping through hoops and making the impossible possible. WE is a video, audio and music production company Greenville is lucky to have. Special thanks also Fisheye Studios, Audio Solutions, Shane Peters, a cameraman among boys and all the performers for making these videos happen.